Heading with highlighted words beside three paragraphs that rise into view while scrolling, with one key sentence underlined. Use to make an argument where a few words must stand out.
Most visitors decide in seconds. Give them a reason to stay.
The first screen has one job: to tell people they are in the right place. Everything else can wait a scroll.
That is why we write the opening sentence before we choose a picture. It names the reader, the problem and what changes after they have read the page. If the sentence works on its own, the design only has to support it.
The rest of the page follows the questions a visitor would ask next, in that order, with one answer per section.